Integration of Digital and Traditional Marketing.



The integration of both digital and traditional methods of marketing can be the best approach to take when designing a marketing campaign. Some of these methods include:

1) Seminars/ Webinars: Business do not need to focus on one or the other. A business can attract both the physical audience and digital audience to a conference, show or seminar through integrating the traditional methods of a physical venue etc with the digital methods of online streaming services such as Facebook live.

2) A business can ask customers to share their experiences online. So a restaurant that is providing an intangible service could ask customers to review the service or like their business page online.

3) Many businesses are now combining offline in store purchases with a promotional online incentive to the customer. For example, a company may run an online competition where in order to enter a customer must make a purchase in store or vice versa.

4) Companies are designing their traditional campaigns so that the consumer is encouraged to continue the conversation online. An example would be the Budweiser ‘’Whassup?!’ advert.

5) Traditional flyers, banners or business cards can be customised to include digital links that encourage the customer to like and view the business online.

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