Digital Marketing Campaign Examples
Digital Marketing is the marketing of a product and/or a service through various digital technologies, mainly the internet or via mobile technology. Like traditional marketing the process involves identifying, anticipating and satisfying customer’s needs and wants at a profit. Digital marketing achieves this aim through various unique strategies such as Search Engine Optimisation (SEO), Email Marketing, Viral Marketing, Micro Blogging (Twitter, Snapchat), Podcasting, Social Networking and Mobile Campaigns, plus many more. 1) Budweiser ‘Whassup?!’ Campaign: Early Online Marketing/ Pull Marketing. One of the most eye catching, memorable advertisements in recent memory is the Budweiser ad campaign ‘whassup?!’ with the advert airing from 1999 to 2001 and relaunched for a period in 2008. Although strictly speaking the advert was initially a traditional push style of marketing, what it started was establishing the connection between online marketing and traditional marketing wi...